In the following, we would like to inform you about the purpose, nature and extent of the collection, processing and use of personal data in connection with this website.
We are obliged, as a company, to comply with the legal requirements for data protection, in particular with the regulations of the TMG (Telemediengesetz, which regulates the rights of the telemedia/internet) in Germany and the BDSG (Bundesdatenschutzgesetz, a Federal data protection act). If you have any questions concerning privacy, please do not hesitate to contact us at any time. You can find our contact details in the imprint on our website.
Every time you visit a page on our website, this is saved in a log-file. To be more specific, the following will be recorded each time:
- – IP-address of the computer used,
- – the name of the retrieved file,
- – date and time of visit,
- – transferred data quantity.
The stored data is only evaluated for statistical purposes. IP addresses will be anonymized after 24 hours at the latest. We cannot derive a personal reference to you from the stored data. The transfer of personal data to third parties principally does not take place.
Google will use this information on our behalf to evaluate the use of our online offer by users in order to compile reports on the activities within this website and to provide further services related to the use of this website and the internet. Users can create pseudonymous user profiles from the processed data.
We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users will be shortened by Google within the Member States of the European Union or in other Contracting States of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and abbreviated there. The IP address transmitted by the user´s browser is not merged with other data from Google.
Users can prevent the storage of cookies by setting their browser software accordingly, users can also prevent Google from collecting and processing the data generated by the cookie and related to its use of the website, as well as the processing of such data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about Google´s use of your data for promotional purposes, settings and appeal procedures, please refer to Google´s website at: https://www.google.com/intl/en/policies/privacy/partners/ („Use of Google by your use of Google Sites or our partners’ apps“), http://www.google.com/policies/technologies/ads („Use for promotional purposes“), http://www.google.de/settings/ads („Manage the information which Google uses to show you ads“) and http://www.google.com/ads/preferences/ („Determine which advertising Google shows you“).
Conversion assessment using the Facebook conversion tracking pixel
With your consent, we are going to use the „conversion tracking pixel“ of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) during our Internet performance. With it, we can track user actions after they viewed or clicked a Facebook advertisement. This way, we can test the effectiveness of Facebook commercials for statistical and market research purposes. The data gathered this way are anonymous to us, i.e., we cannot view a user’s personal information. However, these data are being stored and processed by Facebook, of which we will notify you according to our information status. Facebook can attach these data to your Facebook account and use it for its own advertising purposes, according to Facebook’s data policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place advertising on and outside of Facebook. Furthermore, cookies can be stored on your PC.
The mentioned consent can only be given by users older than 13. Please consult your legal guardian, if you are under 13.
Facebook members who do not want Facebook to gather data about them during our web presence and attach them to the membership data stored at Facebook, will have to log off of Facebook and delete their cookies, before using our online offer. Further settings and inconsistencies regarding data use for advertising purposes can be changed either in Facebook profile settings: https://www.facebook.com/settings?tab=ads or on the American website http://www.aboutads.info/choices/ or the European website http://www.youronlinechoices.com/. The settings are set platform independent, i.e. they are adopted for all devices, like desktop computers or mobile devices.
Using Facebook Remarketing
This website uses the remarketing function „Custom Audiences“ of Facebook Inc. („Facebook“). This function shows visitors of this website, in the context of visiting the social network Facebook interest related advertisements („Facebook-Ads“). For this the remarketing tag of Facebook was implemented on this website. With this tag, a direct connection to Facebook servers is established during your visiting this website. Your visit of this website will be transmitted to the Facebook server, after which Facebook will attach these data to your personal Facebook user account. You can find more detailed information about Facebooks gathering and use of data, as well as about your relevant rights and possibilities for protecting your privacy, on the data privacy protection instruction at https://www.facebook.com/about/privacy/. Alternatively, you can deselect the Remarketing function „Custom Audiences“ at https://www.facebook.com/settings/?tab=ads#_=_. You must sign on to Facebook to do so.